Westin Hotel Duluth Enhances Guest Views with Custom Enduraleaf® Boxwood Green Wall
Transforming an Unsightly Rooftop View into a Hospitality Amenity
Guest experience extends far beyond the lobby. At the Westin Hotel in Duluth, Georgia, a large rooftop mechanical area located adjacent to guest rooms presented a visual challenge that impacted the appearance of the second-floor outdoor corridor.
As part of the property's ongoing commitment to delivering an elevated guest experience, the project team sought a solution that would conceal the mechanical equipment while enhancing the overall aesthetic of the space.
The answer was a custom exterior green wall installation built using New Growth Designs' signature Enduraleaf® Boxwood Panels.
The Design Challenge
The second-floor guest room corridor overlooks a rooftop area that houses essential mechanical equipment serving the hotel. While necessary for operations, the equipment created an industrial appearance that detracted from the otherwise polished hospitality environment.
The contractor needed a solution that would:
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Screen rooftop mechanical equipment from guest view
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Improve the appearance of the outdoor corridor
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Withstand year-round exterior exposure
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Require little to no ongoing maintenance
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Maintain a consistent appearance over time
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Complement the hotel's upscale aesthetic
A traditional living wall would have introduced irrigation requirements, ongoing maintenance costs, and potential performance concerns in the challenging rooftop environment.
The Solution
New Growth Designs supplied a custom green wall system utilizing Enduraleaf® Boxwood Panels to create a lush, uniform screen along the length of the wall separating the guest corridor from the rooftop equipment area.
The dense foliage texture of the boxwood panels instantly transformed the space, replacing views of mechanical infrastructure with a vibrant green backdrop that enhances the guest experience and creates a more refined architectural environment.
Because the installation spans a substantial portion of the corridor, the greenery provides visual continuity throughout the space, creating a polished and intentional design feature rather than simply concealing what lies behind it.
Why Enduraleaf® for Exterior Hospitality Applications
Enduraleaf® products are engineered specifically for outdoor commercial environments where durability and long-term performance are essential.
Manufactured using UV-stable materials and protected by our proprietary Enduraleaf® UV compound, the panels are designed to maintain their appearance even in challenging exterior conditions.
Benefits include:
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UV-stable outdoor construction
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Consistent year-round appearance
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No irrigation or trimming required
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Low maintenance compared to living walls
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Dense screening for mechanical equipment and service areas
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Ideal for hotels, restaurants, rooftop amenities, and commercial properties
The result is a greenery solution that delivers immediate visual impact while minimizing operational demands for the property.
Improving the Guest Experience Through Design
In hospitality environments, every guest touchpoint matters. Spaces that may seem secondary—such as exterior corridors, rooftop amenities, and transitional areas—can have a significant impact on how guests perceive a property.
At the Westin Hotel Duluth, the Enduraleaf® green wall transformed an otherwise utilitarian space into an attractive architectural feature that contributes to the overall guest experience.
Rather than focusing attention on rooftop equipment, guests now enjoy views of lush greenery that complement the hotel's contemporary design.
Custom Greenery Solutions for Hospitality Projects
New Growth Designs works with contractors, architects, designers, and hospitality brands to develop custom greenery solutions for exterior and interior environments.
From green walls and privacy screens to custom planters, topiaries, and large-scale installations, our products are designed to solve real-world challenges while enhancing the built environment.
If you're looking for a durable, low-maintenance way to improve guest-facing spaces, Enduraleaf® greenery systems provide a practical and visually impactful solution.