New Growth Designs creates premium artificial florals and greenery for beautifully considered spaces. Trusted by interior designers, architects, hospitality groups, developers, fine retailers, and discerning clients, our collections are built on 75 years of family floral heritage and our proprietary Faux Fresh® realism standard. Every piece we make is designed to hold its own in the most discerning environments.
The NGD Difference
Faux Fresh® Technology
Our proprietary Faux Fresh® standard governs every material decision we make — color calibration, foliage texture, stem structure, and silhouette. The result is artificial botanicals that read as living plant material in any design context, at any scale.
Enduraleaf™ Outdoor
Enduraleaf is our UV-stable, fire-retardant outdoor greenery line, purpose-built for commercial exterior specification. NFPA fire-tested by Southwest Research Institute, Enduraleaf is the material of choice for hotel entries, rooftop bars, pool decks, outdoor dining environments, and developer landscapes.
Made to Order
Every piece is assembled by hand in our Greenville, North Carolina studio by skilled artisans. We don't ship from a warehouse — we build to your specification, with custom sizing and volume order support available for qualified accounts.
Trade Support
For decades we have supported interior designers, architects, hospitality professionals, and commercial developers with their biophilic design projects. Our trade program includes dedicated account support, specification assistance, and access to our full product catalog.
A family business with deep roots
This all started 30 years ago with a paper white narcissus bulb potted in a simple terra cotta pot. Ed Glenn’s vision was to present artificial florals just as the actual flowers might grow in your garden or greenhouse. With exacting detail this simple idea changed an industry. His inspiration is rooted in the heritage of our family floral business. Founded in 1948, Jefferson’s of Greenville is the premier florist, wine shop, and retailer of home goods in the region. In 2023 we celebrated 75 years of service to eastern North Carolina. This remarkable legacy of luxury floral design and customer service is the foundation of the New Growth Designs and Enduraleaf brands.
Hilton Garden Inn Custom FR Greenery Panels
Custom fabricated panels with Emberleaf FR Greenery
Pepsi Bottling Co Entryway
Featured Products
- Enduraleaf Holly Topiary
- Enduraleaf Boxwood Balls
- Custom Floral Arrangement
The homeowners of this private Greenville estate wanted to create an inviting, upscale outdoor space that complemented the elegance of their home. However, maintaining a pristine landscape with lush greenery, manicured shrubs, and mature trees required constant upkeep, watering, and seasonal replacements—adding both time and expense. They needed a low-maintenance alternative that delivered year-round beauty without compromising on sophistication.
Endurleaf provided a custom selection of premium faux greenery, including planters, trees, shrubs, and boxwoods, to transform the outdoor living areas into a refined, effortlessly elegant retreat. The lifelike foliage blended seamlessly with the estate’s architectural style, offering a polished, natural aesthetic with zero maintenance. The result? A luxurious, always-perfect landscape that enhances curb appeal and provides a welcoming atmosphere for guests.
Modera Waugh Multi-Family
Houston, TX
Introduce a visually striking, low-maintenance green solution to cover the parking garage windows and entrance facade that complements the modern architecture while withstanding Houston’s unpredictable climate.
Enduraleaf Trellises and Boxwood panels seamlessly integrated into Modera Waugh’s sophisticated setting.
Featured products:
- 4’x8’ Boxwood panels E832GR
- 42" Boxwood Garden Trellis E11882GR
Phipps Plaza Outdoor Planters
Atlanta, GA
This Buckhead commercial center needed a low maintenance greenery solution for planters that are difficult to water.
Endurleaf Grasses and Topiary Balls installed in elegant planters created a sophisticated look that requires zero maintenance.
Featured products:
- 39" Boxwood Balls E830BX
- Onion Grass E1154YG
Ready to Specify NGD?
For access to our full catalog and trade program. please apply for wholesale access, or reach out directly to discuss volume pricing, custom sizing, and specification support for your next project.