Meet the Team
A family business with deep roots
This all started 30 years ago with a paper white narcissus bulb potted in a simple terra cotta pot. Ed Glenn’s vision was to present artificial florals just as the actual flowers might grow in your garden or greenhouse. With exacting detail, including his concept for Durt, this simple idea changed an industry. His inspiration is rooted in the heritage of our family floral business. Founded in 1948, Jefferson’s of Greenville is the premier florist, wine shop, and retailer of home goods in the region. In 2023 we celebrated 75 years of service to eastern North Carolina. This remarkable legacy of luxury floral design and customer service is the foundation of the New Growth Designs and Enduraleaf brands.
commitment to quality and our customers
Our designs are made to order using the finest materials, meticulously assembled by skilled artisans in our Greenville, North Carolina workshop. We take pride in offering distinctive floral and greenery solutions with exceptional craftsmanship and outstanding customer service to the world’s leading interior designers, decorators, architects, and fine retailers. We sell to the trade only.
We are a small team doing big things and we take pride in our work. Our mission is to create the best product and provide incredible service. If you happen to be in the area pop in and say hello.
Our Workshop is located at
225 Martin Street, Greenville, NC 27834
